Staying Connected

Just sent this email promo out today.
Staying connected, I think, is one of the most important aspect of photography. If you not connected to the outside world you will fail. It reminds me of a quote from Stereo MC's "Connected".

"Make sure you're connected,
the writings on the wall.
But if you're mind's neglected,
stumble you might fall".

I don't think it could be said much better than that. In this tough economy it is essential that we don't let our mind wander, complaining about the lack of work, and therefore neglecting what we need to do - staying in touch with those who use photography. If they don't know who you are and what you have to offer then you will Never get work from them. Epromos are just one small aspect of what needs to be done.

Here is one recipe for success. All of these in tandem will get you heading in the right direction. I'm sure most already know this, but you would be amazed as to how many don't follow through.
--Visual emails and direct mail campaigns - send at least six per year
--Sales Marketing - personal meetings and networking
--Blog - show new work and tell others what you are doing/working on.
--Website - Outreach marketing. It seems that everyone goes here first.
--Facebook and LinkedIn - Visual and personal selling (Twitter, I think, is a waste of time).