Sometimes in our business we don't get the chance to see our work in the published format. This is especially true with public relations assignments. I would rarely see the photos I took in print - or even know if the client used them or not. Advertising assignments are different though. I always get a peek at the comps with my photo included, and sometimes even asked if I had any comments (but I'm sure they are just being nice). In any event, when asked I always receive the final as a pdf for me to use. In future posts I'll have more example.
Then there is the rare occasion that a client likes the image(s) so much they re-license them - sometimes over and over. The above image is an example of the finished ad and below are two of the photos taken for the assignment. This was shot two years ago for Wonders, a before and after school day care business based in Bethesda, Maryland. They say the image is working so well that they want/need to keep using it for their print campaigns. It has become the iconic image for their business. A very nice compliment indeed.
"If you set your goals ridiculously high and it's a failure, you will fail above everyone else's success." - James Cameron
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